Product management

Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market. Product managers are responsible for ensuring that a product meets the needs of its target market and contributes to the business strategy, while managing a product or products at all stages of the product lifecycle.

Extends: [Product management](https://wikipedia.org.ai/Product management), [Brand management](https://wikipedia.org.ai/Brand management)